Project 4
For this advertisement, I wanted to balance professionalism with a sense of approachability. The image itself—a landscaper actively mowing a lush, freshly cut lawn—already communicates quality and care, so I kept the design clean and straightforward. By choosing a photo that shows the work being done rather than just the end result, I aimed to highlight the effort and reliability of the service, making it feel authentic and trustworthy. The branding elements were especially important here. I chose a griffin as the logo mark because it symbolizes strength, reliability, and protection—qualities I wanted associated with the company. I kept it in a deep green so that it matched the natural tones of the grass and plants, reinforcing the landscaping theme without clashing against the background. For the text, I used a golden-yellow color that contrasts just enough with the greens of the lawn to stay visible, while also suggesting a sense of prestige and quality. Placing “The Griffin Cr...