Project 4

 

For this advertisement, I wanted to balance professionalism with a sense of approachability. The image itself—a landscaper actively mowing a lush, freshly cut lawn—already communicates quality and care, so I kept the design clean and straightforward. By choosing a photo that shows the work being done rather than just the end result, I aimed to highlight the effort and reliability of the service, making it feel authentic and trustworthy.

The branding elements were especially important here. I chose a griffin as the logo mark because it symbolizes strength, reliability, and protection—qualities I wanted associated with the company. I kept it in a deep green so that it matched the natural tones of the grass and plants, reinforcing the landscaping theme without clashing against the background. For the text, I used a golden-yellow color that contrasts just enough with the greens of the lawn to stay visible, while also suggesting a sense of prestige and quality. Placing “The Griffin Crew” at the top right creates balance with the logo on the left, and the tagline along the bottom guides the eye across the ad in a smooth flow.

Overall, my design choices aimed to make the advertisement visually clear, memorable, and professional while staying rooted in the themes of nature and trust. The balance of imagery, logo placement, and text color ensures the ad is easy to read but still engaging, with each element reinforcing the message: this is a landscaping team that takes pride in being the best in the business.

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