Case Study 2

Keeping Happy Homes with Korky

    Korky became a vendor for Home Depot back in 1992 in a campaign to, strengthen retail partnerships, promote american manufacturing and supplier diversity and just boost their popularity overall. They did invent the modern flapper plunger after all and they wanted people to know it. They were able to complete these objectives in a variety of ways. Like
1. CEO Rhonda Sullivan preformed a Q&A style interview for the company
2. Testimonials about the Beehive plunger, fill valve install videos, and service experiences provide real‑world usage narratives.
3. The Home Depot feature recounts how in 1954, Lavelle Industries introduced the patented flapper—replacing the cumbersome ball and lift arm system. 
4. On top of the last one, they also mention that their manufacturing facility is in the use, specifically Wisconsin


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