Ad for Project 1
Ad of... myself When I first worked on this image, the original shot felt too dark, which muted the natural beauty of the scene. To bring it to life, I deliberately increased the highlights and lowered the shadows. This choice made the sunlight reflecting off the water stand out more vividly, giving the entire image a bright, airy feel while still preserving enough detail in the shaded areas. By doing this, I wanted to emphasize the contrast between the cool shadows along the shoreline and the warm glow of the sunlit water, making the scene “pop” with depth and vibrancy. For the text, I wanted it to complement the photo without overpowering it, so I pulled colors directly from the image itself. The yellow in “Behold Photographic Perfection” echoes the warmth of the sun and subtly contrasts with the cooler blues of the sky and water, helping it stand out without feeling artificial. Meanwhile, the blue used for “By Joel Velez” blends harmoniously w...